CR PRINCIPLES AND POLICY
Corporate Responsibility Report 2008
10
Group’s business strategy. Highlights have been the
approval by the board of directors of CR policy
and the Corporate Responsibility and Reputation
Strategic Plan (CRR) Strategic Plan in February
and May, respectively.
In addition, the CRR committee has also been
consolidated through four meetings in 2008. This
committee is the body charged with driving the
integration of CR criteria, activities and policies
throughout the Group’s business and support
areas. Set up in 2006, its members are senior
executives from the following areas: Mexico, Spain
and Portugal, South America, United States, Risk,
Chairman’s Technical Office, Compliance, Human
Resources, IT & Operations, Procurements,
Premises & Services, Innovation & Development
and Finance Division. In turn, local CRR
committees have been set up in six countries in
2008 (Mexico, Colombia, Argentina, Peru,
Argentina and Venezuela), with them all adopting
the same approach to the Group’s CRR. All the
committees are chaired by the country manager
in each location and are made up of the senior
executives from the aforementioned areas. A total
of 10 local CRR committee meetings have been
held in 2008.
The principal body responsible for the
management of corporate responsibility and
reputation is the CRR department, which has two
roles that, although separate, are connected and
complement each other: the coordination of
Group CRR Committee march 2008
Corporate Responsibility Policy and the
management of reputation. These two roles are
pursued through three lines of action:
• Monitoring and assessing stakeholder opinion
(listening).
• Proposing criteria, policies and responsible
conduct across the board in all business areas
(doing).
• Reporting and discussing the actions
undertaken (communicating).
Corporate ressponsibility at BBVA
CRR reports through
Communication & Image
Management
CRR Committee
Communication & Image
Management
CRR Management
Reputation,
Image and
CI Sustainability Mexico South
America USA
Broad of Directors
Chairman´s Office
Steering Committee
Local CRR
Committees
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