(www.serviciodeestudios.bbva.com) have drawn
up reports on the pension systems of each country.
In addition, BBVA has entered into
collaboration agreements with the World Bank and
the Organization for Economic Cooperation and
Development (OECD) aimed at supporting
research in pension-related areas. These
agreements have made it possible to share BBVA’s
experience in pension system management with the
Chinese Ministry of Human Resources and Social
Security, the organisation responsible for boosting
reforms in that field in China.
INSURANCE. With the new needs of its
customers in mind, BBVA Seguros
(www.bbvaseguros.com) launched several
innovative products in 2008, including:
– Private savings policies: PIAS – private savings
policies with complete flexibility, liquidity and
important tax advantages and Rentas de
remuneración variable (floating rate deposits),
whereby the customer may combine the
reception of returns according to the current
market situation at any time with a minimum
amount guaranteed for life, with accessibility
to his or her savings without penalty.
– Vale seguro Bancomer, a policy aimed at
insuring a family’s food supply in case of the
policy holder’s death. This policy gives
customers access to welfare solutions.
BBVA also expanded its offer of individual
risk policies by launching the following products:
Seguro 2C, a policy designed to cover any
treatment a customer may need in the case of
serious illness, Protección familiar (Family
protection) and Más cobertura profesional (More
professional coverage), a new accident insurance
concept aimed at individuals as well as the selfemployed
and SMEs (in the last case, with the
added advantage of coverage for sick leave).
Similarly, BBVA Pensions and Insurance have
continued to market policies aimed at the most
underprivileged groups, such as migrants
(repatriation insurance) and senior citizens (policy
linked to Hipoteca Bienestar, a reverse mortgage).
PLAN FAMILIAS
BBVA
From its beginnings in 2003,
the Plan Familias (Families
Plan) has been aimed at
helping families cover their basic needs, with
particular attention being paid to the most needy
and vulnerable groups.
Continuing along this line and taking into
consideration the current economic environment,
2008 saw the launching of a mortgage product for
young people which applies, for the first time, a
sub-Euribor interest rate. The new Hipoteca ayuda
vivienda (Home loan) mortgage offers an interest
rate at the Euribor minus 0.25 points for the first
year. It is targeted at young people with limited
resources seeking to purchase their first home.
Moreover, BBVA raised the 1% interest rebate
when signing the mortgage from €1,500 to
€3,000. When combining the two types of aid
(Euribor rate - 0.25% and the 1% rebate), savings
on the monthly payments of the mortgage amount
to €225 for a loan of €150,000.
From the time of its launching in April, 2008,
1,351 of these mortgages were arranged, for a
total amount of €163.18m.
Working within the same plan in 2008, BBVA
began the fifth year of its Préstamo nacimiento
(New baby loan) campaign, which will continue
until March, 2009. As in prior years, the loan
covers a maximum amount of €3,000, with threeyear
term and a0%interest rate.
Since the time of its creation, the Préstamo
nacimiento BBVA has granted loans to a total
amount of €136.57m that have benefited 38,401
mothers. The risk analysis system (scoring) was
adapted in order to promote access to these loans by
segments of the population who do not habitually
use banking services. A total of 1,282 loans were
granted in 2008. Likewise, the marketing of
Préstamo Dependencia (Dependency Loan)
continued: 2,232 disabled or 65+ people benefited
from the granting of loans to the value of €6.4m.
Preferential financing was also offered in the form
of special products aimed at supporting senior
citizens in adapting their homes, thus increasing their
autonomy: 494 such loans were granted in 2008.
SUPPORT FOR
EXPORTERS
AND ADF
In 2008, the BBVA Group
became the world leader in
the trade finance market,
according to Dealogic (a
member of the Euromoney group) rankings. BBVA
supports the foreign trade of developing countries.
In this respect, it is worth highlighting BBVA’s
membership in the Programme for the Promotion
RESPONSIBLE PRODUCTS AND SERVICES
Corporate Responsibility Report 2008
39
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