Niños adelante programme BBVA Banco Francés
Through the Niños adelante programme, BBVA Banco Francés provided a total of 800 Integración scholarships during 2008, a
significant increase on the figure of 172 in 2007. The scholarships go to young people with good qualifications who come
from low-income backgrounds. They are managed through a card, which helps to generate a culture of banking usage and
facilitate inclusion within the financial system.
In addition, Banco Francés monitors how the aid is used and at the same time teaches teenagers how to fulfil their financial
obligations, thus educating them in rational consumption.
the system used to assess, monitor and manage the
impact of the Group’s actions, with a view to further
enhancing its positive contribution for society at
large.
BBVA forms part of the London
Benchmarking Group working group
in Spain which uses a shared model
to evaluate activities in the area of
corporate community investment,
both in economic terms and in terms of the social
impact of the actions.
The Group’s Community Investment Plan for
Latin America and its Community Investment
Resources allocated by the BBVA Group and its foundations (1) (Million euros)
Latin America
Spain and the rest
of the World
%of resources
allocated as a
proportion of net profit
38.3
4.9
33.5
2004
1.31%
(1) 2006 and 2008 include both contributions made by each Latin American country and the ones made by BBVA Spain in favour of each of those countries.
Scope: BBVA Group.
46.5
8.4
38.1 41
2005
1.22%
Plan for Spain are backed by the CRR Strategic
Plan, approved in May 2008. The core mission of
these two plans is to promote education in general
and financial literacy in particular as the BBVA
Group sees them as valuable instruments for
development and progress in the societies in which
it operates.
The many different organisations and
departments in the Group all work actively to
improve community welfare, but the task is
concentrated in the six BBVA foundations, which
together handle over half of all resources
earmarked for this purpose.
56.4
15.5
2006
1.19%
69.0
19.7
49.3
2007
1.13%
85.3
29.6
55.7
2008
1.7%
COMMUNITY INVOLVEMENT
Corporate Responsibility Report 2008
61
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