Alliance with the Organisation
of IberoAmerican States
BBVA Group €0.576m in 4 years
contribution (from 2008 to 2011)
Focus Education
Benefiting group Early childhood in Latin America
ADELANTE CON TU FUTURO
(FORWARD WITH YOUR FUTURE)
PROGRAMME. A BBVA BANCOMER
INITIATIVE. During 2008, BBVA Bancomer
developed the Adelante con tu futuro (Forward
with your future) financial literacy programme in
collaboration with MIDE, the Interactive Museum
of Economics. The programme seeks to foster a
financial culture among broad sectors of the
population.
Other leading lines of work in Latin America
Country Main projects Beneficiaries in 2008
Argentina
Chile
Colombia
Mexico
Panama
Paraguay
Peru
Puerto Rico
Uruguay
Venezuela
• UNICEF Golf Tour BBVA Banco Francés Cup
• Libro abierto (Open book) project, Leer Foundation
• Donation of computer equipment through the Chilenter Foundation
• Hogares de Cristo, Solidarity Race with 13 million Chilean pesos collected
from among the participants
• The Solidaridad por la Permanencia educational project. Purchase of 16,000
school bags with school materials
• UNICEF, Improved education project
• Olimpiada del Conocimiento (Olympic Games in Knowledge)
• Grants to CONALEP in collaboration with the Foundation of Mexican
Employers (Fundemex)
• Building fo the school for the Programa Escuelas Rancho by Escuelas
Dignas
• Vive la Música (Long Live Music), on state television
• Support for art and culture programmes
• Social welfare programmes
• Aprendo (Learn) programme on financial literacy for children
• Mario Vargas Llosa Theatre
• Carrera Corporativa CODERI (corporate race), to develop educational
programmes
• Museo de Arte de Puerto Rico
• Workshops for entrepreneurs with the DESEM Foundation
• Huertas Orgánicas (Organic gardens) educational programme with the
Logros Foundation
• Papagayo educational programme, backed by UNESCO,which has been
promoting education in values through reading and literary creation since 1998
• Cultural Exhibition Programme
Large new sectors of the population are
entering the banking system with the result that
millions of people who did not previously
manage their own finances are now involved in
saving and financing schemes. However, the
Mexican education system lacks any specific
subjects on economics and finances.
Bancomer has therefore set up the Adelante con
tu futuro programme, to provide the general
public with the instruments they needs to
make financial analyses and decisions from a
position of greater responsibility and
understanding.
The first phase of this ambitious plan includes
four interactive workshops on:
• Saving: how to make a saving plan and
understand banking instruments.
• Saving for retirement: the advantages of saving
more to ensure a good standard of living when
you stop working.
Young children
463 children
1,800 schools
4,450 children
16,000 children
20,000 children
2,652 children
320 young people
School-going children
Society in general
Society in general
2,000 children
39,945 attendants
Children and young
people with a mental
disability
Artists and society in
general
90 young peope
50 children
307 teachers
307 schools / 7,300 children
3,611 attendants
COMMUNITY INVOLVEMENT
Corporate Responsibility Report 2008
65
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