COMMUNITY INVOLVEMENT
Corporate Responsibility Report 2008
66
Bancomer's Forward with
your future initiative (Mexico)
BBVA Bancomer's
contribution €5 m
Focus Financial education
Benefiting group Young people and adults
No. of beneficiaries 7,000 people
• Credit cards: understanding the options and
best practices involved.
• Financial health: tools for preventing or
correcting excess debt.
SPAIN In its Corporate Reputation
and Responsibility Strategic
Plan approved in 2008, BBVA placed the focus of
its community investment in Spain in education
and particularly financial education and it is now
working towards achieving these goals.
BBVA has continued to provide support for a
wide range of social initiatives and institutional
sponsorship, consolidating and extending its
commitment to education, culture and knowledge. In
2008 it began a process of review, analysis and
improvement in the control of the Group’s
institutional sponsorship, in order to assess its impact
and orient its resources towards activities that best
meet local needs, and allow greater social cohesion.
FAD TEACHER ACTION PRIZE. Since 2005
BBVA together with the Fundación de Ayuda
contra la Drogadicción (Foundation of Aid against
Drug Addiction or FAD) and UNESCO, have
sponsored the Premio a la Acción Magistral
(Teacher Action Prize) the essential aim of which is
to publicise educational projects that transmit
values such as tolerance, solidarity, respect, justice
and equality.
FAD Acción Magistral (Teacher action) prize
BBVA contribution for the prizes €0.1m
Focus Education
Benefiting group Infant and primary education
Projects submitted 216 (with 29,156 pupils
and 485 teachers)
CULTURAL ACTIVITIES IN SPAIN
PROGRAMME. For over 30 years, BBVA has
run an ambitious cultural programme, making it a
reference point for art patronage in Spain. It also
offers major backing for educational and
dissemination work.
The cultural programme is based on three lines
of action:
• Organisation of a broad programme of
exhibitions intended to offer the Spanish public
a closer view of important national and
international art collections.
• Support for conservation of Spanish historical
and artistic heritage.
• Encouragement of musical culture and creation,
with programmes organised in collaboration
with leading institutions such as the Albéniz
Foundation and the Escuela Superior de Música
Reina Sofía.
(www.bbva.com/TLBB/tlbb/jsp/ing/progcultu/index.jsp)
Programme of cultural activities
BBVA contribution €5.5m
Benefiting group Society in general
No. of exhibitions 10 in Spain and the United States
with €1.8m visitors
No. of concerts 13 with 6,000 attendants
UNITED
STATES
In 2208, BBVA Compass
–with the integration of
Laredo National Bank,
Texas State Bank and State National Bank–
participated in over 8,000 community involvement
projects.
These include the collaboration offered for
the last twenty years by BBVA Compass and its
employees to United Way which focuses primarily
on giving care for children and young people,
improving access to the health system and
promoting development and strengthening of
family economies. In 2008 BBVA Compass
donated over $0.8m to United Way. In addition its
employees donated more than $1.5m (75% of the
figure for total contributions by employees referred
to in the chapter on volunteer work).
Another of its main lines of action is its support
to Boys and Girls Clubs, an organisation that gives
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