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| 1Q10 | BBVA Group highlights | Group information | Risk and economic capital management | Business areas | Corporate responsibility |
Spain and Portugal highlights in
the first quarter
• Successful management of customer spreads.
• Winning market share in lending and focus on low-cost
customer funds.
• Satisfactory performance of risk indices.
• Euromoney has named BBVA’s private banking as the
best.
The Spain and Portugal Area handles the financial and
non-financial needs of individual customers (Spanish Retail
Network), including the upper-middle market segment
(BBVA Banca Privada, private banking). SMEs, large
companies, and public and private institutions are
managed by the Corporate and Business Banking Unit
(CBB). Other specialized units handle online banking,
consumer finance (the Consumer Finance Unit), the
bancassurance business (BBVA Seguros) and BBVA
Portugal.
In the first quarter of 2010, credit to the domestic sector
showed signs of moderation, especially in the companies
and consumer sectors, while mortgage financing showed
positive development. One of the most noteworthy aspects
of the period was the new high achieved in the household
saving rate, whose demand for deposits, fixed-income and
other conservative products continues to grow.
The Plan UNO was launched this year to maximize value
sustainability; this initiative is a new basis for
differentiation and represents a marked commitment to
strengthening one of the Group’s strategic principles: the
client as the center of the business. Commercial and target
Spain and Portugal
Mexico
South America
The United States
Wholesale Banking & Asset Management
Corporate Activities
Relevant business indicators
(Million euros and percentages)
Total lending to customers
(gross)
Customer deposits (1)
Off-balance sheet funds
· Mutual funds
· Pension funds
Other placements
ROE (%)
Efficiency ratio (%)
NPA ratio (%)
Coverage ratio (%)
(1) Include collection accounts and individual annuities.
tools that allow for differential treatment of each client
have been developed through comprehensive cataloguing of
the client base founded on the parameters of
transactionality and loyalty. BBVA’s financial strength,
ample liquidity and superior risk management form the
pillars structuring the area’s economic activity.
Gross customer lending as of 31-Mar-10 stood at
€204,692m, similar to the value recorded at 31-Mar-09
(€205,987m). On the one hand, mortgage financing in the
household segment and lending to the public sector grew
steadily, with increases in market share of 7 and 50 basis
points to 12.9% and 33.6%, respectively, according to
data available as of 28-Feb-10. On the other hand, its
exposure to sectors and products of greater risk declined.
Customer funds under management (deposits, mutual and
pension funds, as well as other placements) reached
Spain and Portugal
31-03-10 Δ%
31-03-09
204,692 (0.6) 205,987
88,233 (6.6) 94,509
39,709 (2.0) 40,521
29,210 (5.8) 31,011
10,499 10.4 9,511
8,287 32.6 6,252
30.9 35.4
37.1 37.0
5.1 3.2
48 61
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