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| 1Q10 | BBVA Group highlights | Group information | Risk and economic capital management | Business areas | Corporate responsibility |
CORPORATE RESPONSIBILITY
At BBVA, the Corporate Responsibility and Reputation
system (CRR) is based on integrating Corporate
Responsibility (CR) criteria, activities and policies in all
Group business and support areas so as to include them at all
Company levels. This is why the creation of the CRR
Committees is designed as a way to achieve this integration
aim. At present, there is a global committee and other local
committees in Mexico, Argentina, Colombia, Chile, Peru,
Venezuela, Paraguay and Uruguay. The first session of the
recently created CRR Committee for Spain and Portugal was
held in the first quarter of 2010. As with the other
committees, its duties include the monitoring of CR
integration and interest group expectations and reputation
analysis in this area. The main initiatives and aims achieved
over the reference period in CR are summarized below:
FINANCIAL LITERACY
EL DINERO EN NUESTRAS VIDAS (MONEY IN OUR LIVES).
January saw the excellent results from the Valores de Futuro
(Future Values) program launched in Spain in 2009 as part of
the El dinero en nuestras vidas Financial Literacy program.
The project surpassed the best expectations and aims set for
the first school year with 333,478 participating students.
TRANSPARENCY AND ADVERTISING. BBVA Chile launched the
BBVA Transparente (Transparent BBVA) portal so as to
inform customers about different banking products and offer
advice on their proper use.
FINANCIAL INCLUSION
MICROFINANCE. The BBVA Microfinance Foundation and
Cooperativa Credicoop presented the company Servicios
Microfinancieros S.A., designed to help low-income sectors of
the population in Chile access loans and microfinance services.
In February, BBVA took part in the conference Markets,
Poverty and Inclusive Business in Latin America organized by
the ESADE Business School and Harvard Business School.
RESPONSIBLE BANKING
HUMAN RESOURCES. BBVA Banco Francés was awarded the
MEGA 2009 certificate in gender equality, an initiative
promoted by INADI (the National Institute against
Discrimination, Xenophobia and Racism) and the World Bank.
The aim is to reduce inequality between men and women in the
business world in Argentina. In turn, and for the tenth year in a
row, BBVA Bancomer received the award for Socially
Responsible Company from the Centro Mexicano para la
Filantropía. Furthermore, Seguros Bancomer and Afore
Bancomer also received this award for the second year in a row.
THE ENVIRONMENT. BBVA made a major push in its Global
Eco-efficiency Plan by signing contracts with Endesa and
Iberdrola so that 10% of the energy used by the bank in Spain
comes from renewable resources. Both agreements will lead to a
reduction of 6,100 tons of CO 2 emissions this year, representing
over 2% of total Group emissions in 2009. Other initiatives in
line with this Group commitment are the CO 2 offsetting
associated to the publication of the Annual Report 2009 and
participation in the Earth Hour by turning off 65 of its most
emblematic headquarters and many offices around the world.
COMMUNITY INVOLVEMENT. After the earthquake in Haiti,
the Group donated a million euro and set up a payment
scheme for customers, employees and members of the public
to make contributions to accounts opened for this purpose,
leading to 7.2 million euro being collected. In the same vein,
after the earthquake in Chile, BBVA made an extraordinary
contribution of a million dollars to the Hogar de Cristo NGO
and put into place a series of measures for those affected,
including emergency loans and special housing credit facilities
for employees. In addition, BBVA Portugal opened an account
to collect funds for those affected by the floods in Madeira, as
well as offering a 25 million euro credit line with preferential
terms to support affected families and businesses. Lastly, the
BBVA Foundation awarded the Fronteras del Conocimiento
(Frontiers of Knowledge) prizes across different categories.
The overall endowment of the prizes runs to €3.2m.
BBVA AND THE SUSTAINABILITY INDICES
BBVA maintains a prominent position in the most important
sustainability indices. Its rating for the period is shown below:
Main sustainability indices in which
BBVA participates
DJSI World
DJSI STOXX
DJSI EURO STOXX
ASPI Eurozone Index
Ethibel Sustainability Index
Excellence Europe
Ethibel Sustainability Index
Excellence Global
FTSE KLD Global Sustainability Index
FTSE KLD Global Sustainability Index
Ex-US
FTSE KLD Europe Sustainability Index
FTSE KLD Europe Asia Pacific
Sustainability Index
Weighting (%)
0.60
1.42
2.84
2.06
1.71
0.99
0.52
0.92
1.62
1.06
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