OVERVIEW OF THE YEAR Corporate Responsibility
BBVA increases its community
investment to €85m, 24%
up on 2007
The main contribution the BBVA
Group makes to society involves its
business as a financial institution,
through the products and services it
provides and which have a positive
impact on society at large and, in
particular, on certain more
disadvantaged collectives. In addition
to this, the Group applies a major
policy of community support to
channel specific not-for-profit schemes
designed to make a direct contribution
to meeting basic needs. The main
focus of these schemes is education.
Within this field, special mention
should be made of the €29.6 set
The Niños Adelante scheme has awarded scholarships to 47,104 children in Latin America in 2008
The programme is based on the award
of scholarships, direct financial
assistance, being also supplemented by
school materials and, in certain cases,
food aid.
BBVA has been pursuing this
programme since 2007 in Mexico,
Argentina, Chile, Colombia, Peru,
Venezuela, Uruguay, Paraguay, Panama
and Puerto Rico. It is a far-reaching
programme of a “glocal” nature:
• Primary and secondary education is
the common focus in all the Group's
operating countries in the region.
• It addresses specific local needs, with
different groups of beneficiaries and
a varying range of criteria for
awarding the scholarships, catering
for the specific context within each
country.
It is a network initiative, pooling
efforts through the engagement of
schools, public bodies, foundations,
NGOs and organisations in civil society,
which have come forward to partner
BBVA in the creation of value and in
aside for the Community Investment
Plan for Latin America. This plan is
funded with 1% of the profits
generated in the region and is
Resources allocated by the BBVA Group and its foundations (1) (Million euros)
Latin America
Spain and the
rest of the world
% of resources
allocated as a
proportion of net profit
MEXICO
Por los que se quedan
Secondary education for children and young people
from migrant families from areas of greatest
emigration10,600 children helped
PANAMA
Education for children
from indigenous rural
communities and poorer
urban areas.
4,500 children helped
COLOMBIA
Primary/secondary education with
food care for children from families
displaced by violence.
4,738 children helped
PERU
Leer es estar adelante
Primary education through reading among
children from poor urban areas.
13,824 children helped
CHILE
Pre-school education in poorer
urban sectors 4,450 children helped
helping to increase the programme’s
social impact.
Furthermore, in 2008 the
programme has enjoyed the support of
2,552 volunteers who have selflessly
38.3
4.9
33.5
46.5
8.4
38.1 41
(1) 2006 and 2008 include both contributions made by each Latin American country and the ones made by BBVA Spain in favour of
each of those countries.
Scope: BBVA Group.
expected to be reinforced in 2009
through the allocation of €32m, an
8% increase.
56.4
15.5
2004 2005 2006 2007 2008
1.31% 1.22% 1.19% 1.13% 1.7%
PUERTO RICO
Secondary education for
adolescent parents (aged 14-19)
40 young people helped
VENEZUELA
Basic education for children from poorer
urban and rural areas.
4,500 children helped
helped the scholarship holders in each
and every one of the countries.
(More information at
www.ninosadelante.com)
69.0
19.7
49.3
PARAGUAY
Primary education with food
and ophthalmological care for
children form underprivileged
families in rural areas
3,600 children helped
URUGUAY
Secondary education for
children from underprivileged
families in the Montevideo belt
90 children helped
ARGENTINA
Basic, secondary and vocational
education for young children and
teenagers from underprivileged urban
families 802 children helped
85.3
29.6
55.7
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