[IE P]
[IE P]
3 International Programs
Consumer Marketing Strategy
Getting the Best Results from your Marketing Efforts
Program Overview
Consumer Marketing Strategy is an intensive three-day international executive program designed to provide
participants with cutting-edge theory and sound consumer marketing practice for competitive advantage.
Participants will learn how to overcome all the marketing noise, identify attractive targets, design more competitive
offerings that translate their company’s marketing strategy into successful marketing tactics.
Who the program is designed for
This international executive program has been designed for a broad mix of marketing executives, from middle
to upper-level marketing professionals, responsible for their organizations consumer products and services. The
program will be of interest to consumer goods producers and distributors, marketing consultants, advertising
agencies and wholesale and retail companies.
Duration 3 days Dates October 2009 Location Madrid, Spain
Fee €3,800 Contact Karen.Hobbs@ie.edu
The Strategy and Tactics of Pricing
A Guide to Growing More Profitably
Program Overview
Pricing is one of the most important but least understood marketing decisions. Too often, managers treat pricing
as a tactical problem in financial analysis or sales management. In fact, pricing products and services is a
strategic problem that requires coordination of many functional areas. The ability to manage effective pricing
strategies affects company’s growth and profitability more quickly and directly than any other strategic decision.
This program is designed to equip participants with the concepts, techniques, and latest thinking on assessing
and formulating pricing strategies. The program covers a wide range of topics associated directly with the pricing
of products and services.
The insights and frameworks presented during this program are intended to provide you with a comprehensive
view of tactical pricing decisions. You will be expected to understand theoretical pricing concepts and, more
importantly, apply them to a variety of marketing scenarios.
Who the program is designed for
This international executive program has been designed for business executives responsible for designing,
evaluating, and implementing pricing strategies, as well as, for executives who must ensure the overall profitability
of the firm in B2B, consumer, and service markets. In particular, mid- to senior-level executives in product
development, marketing, or accounting and finance will benefit from this program.
Duration 3 days Dates October 2009 Location Madrid, Spain
Fee €3,800 Contact Karen.Hobbs@ie.edu
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