3 International Programs
Building Customer–Centric Organizations
Outperform your competition in profitability
Program Overview
Customer-centricity is increasingly becoming the key source of competitive advantage in today’s global
marketplace. Heightened competition is forcing business leaders to recognize that the new foundation for
profitability is establishing loyal, long-term customer relationships; to conceive themselves not as a group of
products, services, territories, or functions, but as a portfolio of customers; to know how profitable each of their
customers or customer segments are, and to understand why; to continuously innovate in order to improve their
customer value propositions. A company’s ability to find, grow, and retain their clientele has increasingly become
the key to success.
Building the Customer-Centric Organization is a challenging international executive program designed to help
executives gain competitive advantage by achieving customer-centricity for better profitability. Participants will
learn the latest tools and insights that will allow them to build their own winning customer-centric strategy and
outperform their competition.
Who the program is designed for
This program has been designed for business executives who strive to transform their companies to be customerdriven
organizations. The program equips participants from both marketing and non-marketing functions, as well
as, B2C or B2B settings who require a solid understanding of how customer-centricity is best utilized to deliver
profitability to their organizations.
Duration 3 days Dates October 2009 and March 2010 Location Madrid, Spain
Fee €3,800 Contact Karen.Hobbs@ie.edu
Project–Driven Organizations
Creating strong capabilities for organizational change and transformation
Program Overview
Today, more than ever before, executives are faced with an imperative need to successfully meet and lead
change, and provide effective results for their organization’s strategic objectives. In effect, these strategic
objectives are achieved through the completion of hundreds of simultaneous projects which must ultimately
improve organizational performance. For many, this improvement is without a doubt achieved by obtaining more
value from these projects.
In this complex and changing business environment, the development of internal capabilities for project design,
prioritization, implementation and leadership must be considered a critical factor for organizational success.
Project-Driven Organizations is an international executive program that combines the latest project management
theories and practices. Our renowned academics in the field will inspire you with innovative thoughts and provide
winning skills and valuable practices that are applicable to all types of project settings. Drawing on their combined
knowledge, training, and real-world experiences, our faculty members will advise you while you develop, prioritize
and lead your organization to extraordinary results.
Who the program is designed for
This program has been designed for senior executives and managers who must bring complex projects to
successful completion with a minimum investment in time and resources. It provides key insights and practical
solutions, which are directly applicable to your organization’s operations processes and integration, and prepares
participants to meet the challenges faced by their organizations today, and in the future.
Duration 3 days Dates October 2009 and March 2010 Location Madrid, Spain
Fee €3,800 Contact Karen.Hobbs@ie.edu
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