[IE P]
[IE P]
3 International Programs
Executive Negotiation Workshop
From experienced to expert negotiator
Program Overview
Everybody negotiates continuously. Executives negotiate on a daily basis with superiors, colleagues and
subordinates, potential partners and competitors, investors and board members, clients and suppliers, employees
and labor unions. In this complex and changing business environment, where consensus and leadership prevail
over authority, acquiring excellent negotiation skills is essential to succeed.
IE Business School’s Executive Negotiation Workshop combines the latest and most effective negotiation theories
and practices. Our renowned academics in the field will inspire you with innovative thoughts and provide winning
skills and valuable practices that are applicable to all types of negotiation settings. Drawing on their combined
knowledge, training, and real-world experiences, both faculty members will advise you while you prepare
and conduct simulated negotiations, from small to large, internal to external, bi-lateral to multi-lateral, daily to
extraordinary.
Who the program is designed for
This workshop has been designed to sharpen the experienced negotiator’s practical skills and deepen his or her
theoretical knowledge. The program attracts a highly diverse and qualified audience that spans a wide range of
business titles and functions. The resulting input allows participants to build upon the experience and expertise
of one another.
Duration 4 days Dates October 2009 and April 2010 Location Madrid, Spain
Fee €4,700 Contact Karen.Hobbs@ie.edu
Strategic Brand Management
Leveraging Brands to Drive Business Growth
Program Overview
Strategic Brand Management provides participants with the latest practices and cutting-edge strategic
insights to help them build and manage strong, successful brands in today’s highly competitive global business
environment.
This demanding three-day international executive program combines the latest brand management theories and
tools with a wide range of up-to date relevant case studies to help course participants quickly grasp new branding
concepts and make them immediately applicable to their professional contexts.
The faculty’s unique consulting, business and teaching expertise makes Strategic Brand Management a highly
effective program, tailored for Senior Managers searching for strategic, yet pragmatic approaches to improve the
performance of their organization’s brands
Who the program is designed for
This program has been designed for executives who are responsible for the success of their organizations’ brand
management strategy. It will, therefore, be of great interest to Senior Managers and Strategy Directors. However,
this program will also be of high relevance to those executives who would like to gain an understanding of winning
brand management strategies. The program content is also relevant to a wide spectrum of product and service
industries.
Duration 3 days Dates November 2009 Location Madrid, Spain
Fee €3,800 Contact Karen.Hobbs@ie.edu
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