3 International Programs
High Potential Leaders Program
Program Overview
High-Potential Leaders Program (HPLP) is a unique international learning experience that aims to prepare talented
young professionals for the next step in their career development path. This program provides participants with the
knowledge and frameworks needed to create value within their organizations by presenting them a global overview
of critical business fundamentals, and successfully face higher levels of management responsibilities in the near
future.
HPLP has specifically been designed to teach participants to be more effective leaders and team players in
today’s highly competitive global business environment. During the program, participants will meet other talented
professionals from different industries, cultures and organizational backgrounds, providing a valuable learning tool
to manage professional relationships in a multi-cultural and diverse working environment.
The program is structured in two separate in-class modules and one back-at-the office module during which
program participants will apply the acquired know-how directly to their organizations by developing a real-life
corporate business plan. The topic of the business plan will need to be agreed upon and supervised by their
superiors, and program faculty.
Who the program is designed for
Candidates for the HPLP are executives who are in the early stages of their careers and have, or are about to take
on, more responsibility within their organization. They have been recognized by their companies as high-potential
individuals who are driven to succeed.
Candidates must have a minimum of 3 years of relevant working experience. In HPLP they will embark in a journey
of greater self-awareness, effective decision-making and strategic understanding.
Duration 2 weeks Dates May 2010 Location Madrid, Spain
Fee €11,700 Contact Karen.Hobbs@ie.edu
Mass Customization
Turning heterogeneous customers into a source of profitability
Program Overview
Today’s pressing global economic crisis is putting efficiency and cost-cutting back on the agenda of executives and
entrepreneurs worldwide. Yet, cost cuts should not be blindly pursued at the risk of damaging the long-term strategy
and value proposition of an organization. Firms pursuing differentiation strategies do not have to turn themselves
into cost leaders; what they must be able to do is offer better, cheaper and simpler differentiation through the
creation of a unique portfolio of products and services for each of their customers or groups of customers.
Mass Customization is an innovative, ground-breaking international program designed to help executives gain
competitive advantage by learning how to turn heterogeneities across their customer base into a source of profits.
Participants will gain a holistic understanding of the various capabilities – both organizational and individual – that
their companies will have to develop in order to recognize and exploit heterogeneous customer needs. The program
emphasizes a cross-functional approach and covers issues such as organization design, CRM capabilities, and
organizational change.
Who the program is designed for
This program has been designed for senior executives and managers (general managers as well as marketing,
operations, R&D and functional directors) who are concerned with creating value and profitability within their
organizations. The program combines ground-breaking tools with practical solutions, and provides participants
with an eye-opening understanding of Mass Customization as a broadly applicable entrepreneurial opportunity for
their companies.
Duration 3 days Dates May 2010 Location Madrid, Spain
Fee €3,800 Contact Karen.Hobbs@ie.edu
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