24
International executive programs
Making Strategic Decisions in Uncertain Times
A Framework for Analysis, Choice and Change
Program Overview
In today’s competitive business climate it is imperative that executives know how
to make key decisions quickly and decisively. These strategic decisions often entail
considerable risk and have long-range implications for the organization. Generally
the impact of a decision made today takes place in a future environment and so a
sense of the possible different forms that future state may take cannot be ignored.
The strategic issues surrounding a decision are rarely obvious and communicable,
additionally the way our minds process these issues in formulating a decision is
normally far less clear. We all bring our own subconscious level of mental models
and constructs upon which we build our thinking. Surfacing of these subconscious
constructs and values can greatly enhance our ability to make decisions as a team.
Making Strategic Decisions in Uncertain Times focuses on both the psychological
processes and the formal decision-making processes to enable you as an individual,
and leader of a group, to select the best course of action when faced with a complex
problem within an uncertain future environment.
Program Objectives
The course combines best business practices in strategic decision-making together with
behavioral and other neurosciences. It gives participants a balanced understanding of
how to develop world class competency in making decisions, taking into account the
critical aspects of individual and group psychology dynamics.
This program offers:
• An understanding of the challenges of decision-making from an individual
and group perspective and a set of novel tools, techniques and processes
(“mental maps”) to help address these challenges.
• A structured process that may be adapted to all strategic decision-making
situations that will allow you to lead the process from problem definition
through to implementation, as well as recognize, and deal with, the
uncertainties and risks inherent in making strategic choices.
• A case-based and experiential approach that will help to bridge the gap
between theory and putting the tools in action. The way theory and practice
come together is the ultimate test for achieving end results.
Program Structure
Background
• Why good decision-making is important.
• Implications of good and bad decisions.
• Typical problems encountered in decision-making.
Challenges of strategic decision-making
• Speed and nature of change.
• Complexity and inter-relatedness of issues.
• Behavioral challenges (individual and group).
• Limitations of the human mind (survival versus education).
Dealing with uncertainty
• Addressing information overload.
• Investigating the new strategic paradigms.
• Reducing complexity through visualisation.
• Generating safe and reliable environments.
Neuro-Strategy®
• Uncovering the emotional and the analytical functioning of the brain.
• Understanding the power of awareness (mapping new territories).
• Using images as a medium into creativity and innovation.
• Empowering teams with neuro-based tools.
General Information
Price: €4,300
Location: Madrid, 2, 3 and 4 November, 2009 and May 2010
For further information, please contact:
Melissa Rodríguez Stam
International Executive Program Manager
María de Molina, 27
28006 Madrid, Spain
Tel.: +34 91 568 97 64 / 96 69
Melissa.rodriguez@ie.edu
www.execed.ie.edu/internationalprograms
Decision-making process
• The process and a framework.
• Crafting the solution.
• Scenario analysis and solution evaluation.
• Implementation and communication.
• Leadership of the process.
Who the Program is Designed for
This program is a priority for executives, managers and team leaders interested
in improving their cognitive and behavioural skills in strategic decision-making
processes. The three-day Workshop is a must in terms of the state-of the art recent
techniques available that address key topics in the science of good decision-making.
It is targeted to, but is not restrictive, responsible positions, such as:
• Managing Directors.
• General Managers.
• Marketing Professionals.
• Business Development Professionals.
• Innovation Project Managers.
• Strategic Professionals.
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