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International executive programs
China: An Inside View
Accelerate your Business Success
Program Overview
China’s strong economic growth and increasing foreign investment over the past
two decades indicate that many companies have already succeeded in the country,
taking advantage of both market and cost-saving opportunities.
International firms typically view an involvement in China as crucial to their global
business success. Nonetheless, doing business in China can be difficult. Experienced
multinationals have long been aware of the challenges, summed up by the Chinese
proverb that states “In China everything is possible, but nothing is easy.”
CEO’s and executives looking to enter the Chinese market need to understand how to
seize the opportunities and be aware of the challenges while adapting to a business
environment that is very different to their own.
China: An Inside View is a four-day executive program which will provide its
participants with a first-hand view of China’s unique business context. The academic
sessions are led by Faculty members from both IE Business School and Cheung
Kong Graduate School of Business (CKGSB), combining in-depth lectures on Chinaspecific
business topics taught by prominent experts with interactive company visits
and cultural events.
Program Objectives
China: An Inside View has been designed to offer its participants:
• An in-depth view of China’s unique business context.
• Interactive sessions with prominent experts on China-specific business topics.
• Company visits to gain first-hand insight into doing business in China.
• Business opportunities from the worlds’ second biggest and fastest growing economy.
• Awareness of the challenges presented to foreign companies entering the
Chinese market.
• Strategies for selecting local partners.
• Understanding the characteristics of Chinese customers’ buying behaviour.
• Networking opportunities with other business leaders and executives
interested in initiating business in China.
• Submersion into the ancient Chinese culture.
Program Structure
The program features several stimulating modules that address numerous issues
of concern to executives interested in initiating business in China. Topics to be
discussed include:
Facing Global Competition from Chinese Firms
Be not afraid of growing slowly, be afraid only of standing still (Chinese proverb). These
sessions will study how the presence of Chinese firms in the world market will change
global competitive dynamics and focus on the implications that the rise of China and
Chinese companies in the international business arena have in foreign companies.
Financial Markets in China
Strategies for long-term growth. This session will provide a brief introduction and
analysis of China’s financial markets Program participants will review recent
developments in China’s banking industry, stock, bond, derivative, and private equity
markets.
Marketing Strategy in China
Grasp the Chinese marketing environment. These sessions have been designed to
develop the executives’ understanding of China’s marketing environment, the
characteristics of Chinese customers’ buying behaviour and their implications to
design effective marketing strategies. They also provide an overview of the general
marketing environment in China, an understanding of the primary marketing tools
and techniques and an analysis of the challenges and best practices adopted by
foreign companies which have performed with excellence in China.
Entering the Chinese Market
Opportunities and challenges for foreign companies in China. These sessions will
study how to successfully seize the business opportunities provided by the Chinese
marketplace. One of the main tools is through mergers and acquisitions. Such
General Information
Price: €5,300
Location: Shanghai, China, 4 days in May 2010
For further information, please contact:
Melissa Rodríguez Stam
International Executive Program Manager
María de Molina, 27
28006 Madrid, Spain
Tel.: +34 91 568 97 64 / 96 69
Melissa.Rodríguez@ie.edu
www.execed.ie.edu/internationalprograms
acquisitions have been increasing significantly in the last few years. Who are the
main players? What are the motives and underlying logic of such acquisitions? What
main form do these acquisitions take? What are the obstacles along the way and how
do firms overcome them? What are the consequences of these acquisitions for China
and the rest of the world?
Chinese Industry Exploration Project
Experience how doing business in China is different from doing business in the West. The
objective of this module is for participants to develop a deep understanding of specific
industries in China. Each participant will choose an industry to explore among the
following: Automobile, Retail, Entertainment, Finance/Venture Capital, Medical, Olympics/
Sports, Real Estate/Construction, or Software and Technology. Participants will then
meet two Beijing-based representatives from each sector during the lunch break to ask
questions about the industry of their interest and select “site visits” for that afternoon.
The following day each group will prepare a short presentation explaining what they have
learned about the similarities and differences compared to their own industries in the
west, and will share their experiences with the rest of the participants.
Key Success and Failure Factors in Doing Business in China
Bringing it all together. The aim of these final sessions is to bring the program together
in an interactive workshop where program participants will have the opportunity to
apply acquired learnings. They will discuss the factors and practices that lead to
successfully doing business in China. Questions like “What can we expect from
China in the upcoming years?” “Is China a real market… finally?” “Is China a new
competitor?” “Is it a procurement center?” will be answered. Participants will also
analyse business forecasts of China in 2015, its implications for foreign players, as
well as, four case studies of foreign companies in their approach to China.
Preparation for the Program
Setting the framework. Before the beginning of the program participants must read the
documentation we will send them in advance in order to have a preview of China’s
historical and political framework.
Who this Program is Designed for
This international executive program has been designed for executives who are
interested in initiating business in China or who are seeking to improve their current
business relationships in the country. Participants will receive an overview of the
political, legal, social, and above all, business context in China. Participants include:
• CEOs.
• Managing Directors.
• General Managers.
• Chief Representatives.
• Country Heads.
• Functional Directors.
• Int. Business Development
Managers.
• Among others.
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