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Online Programs
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Digital Marketing. New tools to propel sales. While TV audiences get
fragmented by the arrival of more and more channels, digital media is
the fastest growing industry ever. Learn how to integrate the Digital
Marketing tools that best suit your company and sector into your
Marketing Plan to maximize its ROI.
Business Plan. Get to know the most important aspects that have to
be considered in a business plan. Evaluate a business plan from the
investor’s point of view.
Getting to “yes!” in China. How to negotiate with born negotiators.
After providing a vital introduction to Chinese economic and social
history, spanning the evolution from ancient business processes
to those of modern day, the course takes a very practical approach.
Common issues faced when dealing with Chinese partners, typical
mistakes committed, and advice on effectively reaching a win-win
outcome are discussed and analyzed.
International Contracts. This course is an opportunity to look into the
process of contract formation and interpretation from a common-law
perspective. We will examine things you have seen before, and may
have wondered exactly what they meant. For example, what does “best
efforts” really mean? And what’s the difference between “best efforts”
and “commercially reasonable efforts”?
Flexible Education
IE Business School has made a firm commitment to the development of online training programs
and modules.
In the IE e-learning model the Professor plays a pivotal role in guiding the student’s development.
It is also essential that the participant adopts a proactive attitude that will make him/her the
main feature of the program thanks to a highly participative methodology based on intensive
communication, which ensures motivation and commitment at every stage.
These programs and materials are constantly updated with a view to offering a high-calibre e-learning model.
The IE model has received awards for online content from international institutions, including the Excellence in Elearning Award
and the EFMD Multimedia Case Award.
Online Programs offer permanent interaction with Professors from IE’s prestigious Faculty, stimulating the learning process
through action and discovery in small groups that make for a high level of participation. No detail is spared to guarantee up-to
the-minute content, its practical use in the day-to-day working of business organisations, and its interactive nature.
Our online campus permits participants to exchange ideas, documents, experiences, feelings… Our platforms are used for
discussions not only in general sessions but also for group work among students. The fact that our students become proficient
in this type of teamwork equips them with a new skill that prepares them to successfully negotiate online and teamwork in
multidisciplinary, multinational and multicultural environments.
Fee: €790
For more information
Online Programs
Mrs. Dolores Pérez-Lafuente
E-learning Director
María de Molina, 6, 1 st floor
28006 Madrid. Spain
Phone +34 91 787 51 00
programas_online@ie.edu
www.execed.ie.edu/onlineprograms
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