The Master in Marketing Management at IE moulds versatile
professionals with deep strategic vision who are rigorous
and competent in sales and marketing. The program equips
participants with a finely tuned blend of specialized skills
coupled with a exhaustive, integrative view of the different
areas of business management. IE provides an international
environment where the crosscultural element that plays such
a pivotal role in today’s corporate area is a day-to-day reality.
You will be immersed in a life-changing experience, becoming
a better communicator, team player and leader. You will be
capable of diagnosing market forces and how they impact your
organization’s value proposition.
The Master in Marketing Management has an innovative learning condition
that includes a residential period in Shanghai, London or Milan (depending on
market conditions), and is based on the acquisition of globally relevant skills and
competencies that mark effective sales and marketing managers in the 21 st century.
The program is run in collaboration with Publiespaña and also enjoys the support of
a large group of multinational companies.
Intended for
Young professionals working or planning to work in:
• Marketing & Sales.
• Consulting.
• Market Research.
• Positions in wich cross cultural skills , diversity and cultural awareness play
a fundamental role.
María Taciana Avila, Brazil
Master in Marketing Managment ‘06
Santher
“The program fits perfectly into my expectations as a student
and as a professional; the classes are highly interesting and challenging, plus the
school is one of the most renowned in Europe and in the world. IE has been a unique
experience! I have had the opportunity to interact with people from the most different
nationalities, increase my professional network, and make new friends. It has been the
best year of my life because here I challenge myself every day.”
Guy Oliver Phillips, South Africa / Great
Britian
Master in Marketing Managment ‘06
Barloworld
“Before arriving at IE, I was not sure what to expect.
I had researched the course and discussed it with previous IE alumni,
however you can never be certain whether you will ‘fit’ with the culture. My
impressions so far have been very positive. I love working with the mix of
nationalities. It is refreshing to see things from a different point of view, to
see how culture has shaped their ideals and is manifested in their beliefs.
The greatest pleasure has been the various lecturers. Each one has made
an invaluable contribution as purveyors of knowledge. Their broad selection
of histories and jobs has allowed us to gain a foothold on all aspects of
business. I thought I would finish this course with marketing background,
but I now feel secure in entering any area of a company.”
International Master Programs
Master in Management
Master in Marketing Management
http://www.master-marketing.ie.edu
Facts
> Model: Full-time
> Duration: 13 months
> Intake: October of every year
> Tuition Fees: €33,000 + €1,100 contribution to the IE Foundation
Requirements
> Bachelor degree (or equivalent)
> GMAT or IE Admissions Test
> TOEFL (where applicable)
> Complete application form
For more information
IE Business School
Admissions Department
María de Molina 11 - 28006 Madrid, Spain
Tel.: +34 915 689 610 - Fax: + 34 915 689 710
Email: admissions@ie.edu
http://www.master-marketing.ie.edu
Partners
Leading Partner
Corporate Partners
>Banesto
> Bayes Forecast
>Carat
> Danone
> El Corte Inglés
> Ferrero
>Ford
> Fundación Sanitas
>Grey Trace
>MPG
> Repsol YPF
> Santander
> Telefónica
>Unilver
> Zenith Media
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