The Master in Digital Marketing online is a 13-month, online
program intended for those seeking to forge a career in the digital
marketing industry. It can either act as a means of changing your
career path from another industry, or to enhance your career
opportunities if you are already working within the industry.
The Master in Digital Marketing at IE Business School provides all the tools for
professional success in the advertising and media industry, allowing you to turn the
challenges of the sector into growth opportunities. The program bridges the gap
between geographical location and presential learning, maximizing the distance
learning experience and preparing you for the requirements of this dynamic sector.
Structure
The program consists of a combination of 3 intensive, face-to-face training periods
(2 in Madrid and 1 in London, each lasting 1 to 2 weeks) separated by 2 online
learning periods (each lasting approximately 22 weeks). The program begins in
February of every year. During your time in London, you will get the opportunity to
participate in Ad:tech London, the world’s leading event for digital marketing. The
emphasis on online methodologies means that you will be able to follow the program
regardless of your geographic location.
The program is divided into two learning modules, the first covering the fundamentals
and basic management know-how, the second focusing on the knowledge and
management skills required to operate effectively in all areas related to the
advertising and media industry.
A series of conferences and company visits will take place throughout the program
(during both the face-to-face, and online periods), which center on the latest issues
and challenges to face professionals in the sector. These conferences will be led and
chaired by sector leaders, who will share their real-world experiences, knowledge, and
expertise with you, keeping your finger on the industry’s pulse, and keeping you up to
date with the latest developments whilst expanding your network of related contacts.
Methodology
The online methodology of the program allows students from anywhere in the world
and with any work or travel commitments to pursue the Master in Digital Marketing.
The program’s online platform makes the best use of internet technologies improve
communication with your professors and fellow students at any time of the day,
anywhere in the world, offsetting distance and time constraints.
Based on the case method and continuous team work, IE’s online methodology
gives professors a pivotal role in guiding your development. As a result of the highly
motivating methodology in which intensive communication takes center stage, you
will take on a proactive role, becoming the program’s true protagonist.
Michaela Goetze
European Manager, eBay
Master in Digital Marketing ‘08
“The Master´s in Digital Marketing offered by IE made it possible for me to continue
working full time and attend a master´s degree at the same time.
I am very satisfied with my choice. I really like being part of the IE community and
am very happy with the content of the program, the flexibility of the school, the good
reputation, my professors and my peers.”
International Master Programs
Specialized Masters
Master in Digital Marketing online
http://master-advertising.ie.edu
Facts
> Model: Online
> Duration: 13 months
> Intake: February of every year
> Tuition Fees: €27,000 + €1,100 contribution to the IE Foundation
Requirements
> Bachelor’s degree or equivalent
> Demonstrable professional experience in any field
> Personal Interview
> Since the program is conducted in English, a good working knowledge of English
is essential. We might ask you to submit evidence of your proficiency such as the
TOEFL examination. Additionally the admissions committee may require the GMAT/
GRE/IE Admissions Test
> Complete application form
For more information
IE Business School
Admissions Department
María de Molina 11
28006 Madrid, Spain
Tel.: +34 915 689 610
Fax: + 34 915 689 710
Email: admissions@ie.edu
http://master-advertising.ie.edu
Manuel A. Alonso Coto
Master in Digital Marketing
Academic co-Director
“Being online the fastest growing medium in history, digital
marketing is the future; no doubt about it. How many organizations
are investing less of their marketing pound in digital channels during 2009 than they did
in 2008? Not many, that’s for certain. Investment and activity in digital marketing are
growing at an accelerating pace, getting nearly doubled every year. IE Business School
has developed the Master in Digital Marketing in order to provide students a thorough
understanding of how new digital marketing tools can be applied to help companies meet
their old communications and commercial goals. Upon completion of the Master they will
gain general management skills and be able to successfully integrate digital tools and
media within the traditional marketing portfolio.”
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