SUPPLEMENTARY INFORMATION CRR 2008
Corporate Responsibility Report 2008
20
RESPONSIBLE PRODUCTS AND SERVICES
OTHER INNOVATIVE PRODUCTS AND SERVICES
Innovation is one of the three pillars of BBVA’s business strategy. Innovation is understood as offering
solutions to customers and society in general, in accordance with their needs.
The following are some of the innovations in products and services in 2008:
• Tú cuentas (You matter) (www.bbvatucuentas.com): a tool for individuals to help them manage their
personal finances, offering customised suggestions through advanced techniques of artificial intelligence.
The new tool developed in collaboration with Strands, Inc. is to be gradually offered to the 4.6 million
users of BBVA’s internet banking through the Group’s online banking services.
• Actibva (www.actibva.com): is a virtual meeting place, a community whose objective is to put financial
information within reach of all users. The aim is to improve social relations among all those interested
in the economy and savings. Through the Web 2.0 Platform, BBVA seeks to provide a space to all those
interested in the world of finance, not only from the point of view of the markets and large operations,
but also in relation to more personal and day-to-day finance. Since it was launched in April 2008, it has
received 316,591 visits and 214,284 single users have entered.
• Empresas en red (Business online) programme: aimed at increasing the productivity of Spanish SMEs
through ICTs. The programme entails a variety of measures: horizontal measures carried out throughout
the country (NEW and on Business online Conferences): others of a sectoral nature which will be
developed together with regional governments; and, last of all, actions aimed at promoting ICT
equipment solutions. BBVA collaborates with this programme in different ways: advisory services,
dissemination of events, synergies, internet visibility, financial aid, etc.
Furthermore, support has been given to diverse business initiatives in favour of innovation, among
others, ESADE/Creapolis (www.esadecreapolis.com), INNOBASQUE (Basque Innovation Agency)
(www.innobasque.com) and BBVA’s incorporation into La Salle Innovation Park as founding member.
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