The reputation of the BBVA brand held by its customers remains stable or has improved in all our
operating countries. There is only one exception, namely, Colombia, with this drop being of general
application to most of the companies considered in the study for that country.
Regarding society (customers and non-customers), reputation records a sharp increase in Spain,
dropping off slightly in Argentina and to a greater extent in Colombia.
STANDARDS OF CONDUCT, COMMITMENTS AND INTERNATIONAL AGREEMENT
INTERNATIONAL AGREEMENTS SUBSCRIBED
PLEDGE TO UPHOLD HUMAN RIGHTS
BBVA has undertaken a series of actions to express BBVA’s strategy in the field of corporate responsibility,
with a highlight being the Pledge to uphold Human Rights.
To mark the 60th anniversary of the Universal Declaration of Human Rights, on 10 December 2008 the
Group’s Chairman wrote to each employee to urge them to take part in a new course on Human Rights:
Dear Colleague
Today marks the 60th anniversary of the Universal Declaration of Human Rights.
The respect for an individual’s dignity and the rights inherent to them are an essential
requirement for the conduct of all those of us who make up the BBVA Group.
BBVA’s pledge to uphold Human Rights is a clear expression of our business model
based on Principles and a key component of our Policy on Corporate Responsibility.
To coincide with this special day, two major actions have been undertaken: the
subscription of a declaration commemorating this anniversary issued by the United
Nations Global Compact and the launch of a course on Human Rights for BBVA
Group employees, which I urge you to pursue over the coming days.
With kind regards,
SUPPLEMENTARY INFORMATION CRR 2008
Corporate Responsibility Report 2008
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