6. Results by areas
6.9. Market size
The size of the Spanish market, as well as access to foreign markets are key factors for foreign investors and represent some of the main
reasons why they decide to invest in Spain.
Although the ratings are positive in these two aspects, there is room for improvement and this is leading to a range of actions, such as signing
bilateral and investment protection agreements.
Figure 19
Market size
GATEWAY TO MARKETS
Size of Spanish market
Access to foreign markets
Barometer of the Business Climate in Spain, 2010 results
Results by areas
27
0
1 2 3 4 5
Spain offers foreign investors a market with a high level of purchasing power and sophistication, which not only includes its 45 million
inhabitants but also, thanks to its privileged geo-strategic location, serves as a gateway to other markets with over 1.3 billion potential
consumers in the EMEA (Europe, North Africa and the Middle East) region and Latin America.
In this respect, the existence of double taxation treaties and investment protection agreements between Spain and these countries
has facilitated European, Asian and Latin American companies setting up their business decision centers or technology departments in
Spain.
Bilateral agreements signed with Latin America
�� �������������������������������������� (Argentina, Bolivia, Brazil, Chile, Colombia, Cuba, El Salvador, Ecuador, Mexico, Trinidad
and Tobago and Venezuela).
�� ������������������������������������������������������ (Argentina, Bolivia, Colombia, Costa Rica, Cuba, Chile, Ecuador, El
Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Dominican Republic, Trinidad and Tobago, Uruguay
and Venezuela).
North Africa
�� ��������������������������������������(Egypt, Morocco, Algeria and Tunisia).
�� ����������������������������������������������������� (APPRIS). (Algeria, Egypt, Libya, Morocco and Tunisia).
�� ����������������������������������������� with Egypt, Israel, Jordan, Lebanon, Morocco, Tunisia and Algeria.
Rating
Importance
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