COMMUNITY INVOLVEMENT
Corporate Responsibility Report 2008
60
COMMUNITY
INVOLVEMENT
LARGE CORPORATIONS SHOULD COMMIT TO OVERCOMING THE
MAJOR CHALLENGES FACING SOCIETIES IN THE 21ST CENTURY. IN
2008 BBVA HAS CONSOLIDATED ITS NIÑOS ADELANTE SCHOLARSHIP
PROGRAMME, THEREBY REINFORCING ITS DIFFERENTIAL PLEDGE TO
EDUCATION.
85.3
Total resources
allocated
(million euros)
KEY FEATURES
AND DATA
One of the corporate
principles guiding the BBVA
Group’s work is a
commitment to the quality of life and development
of the communities in which it operates. This
commitment drives the company’s actions in many
different ways.
The BBVA Group’s leading contribution to
society comes through its work as a financial
institution. This is exercised through the many
different products and services the Group
offers that have a positive impact on society
24%
IIncrease on funds
allocated in 2007
BBVA Foundation Fronteras del conocimiento (Frontiers of knowledge) Awards
Created in 2008, these prizes seek to encourage research and artistic creation, by rewarding not only decisive contributions to
science, but also the work being carried out to tackle the major challenges of the 21 st century: climate change, cooperation in
development and welfare of large areas of the planet. They are awarded on an annual basis and each of the eight categories has
prize money of €400,000, making them the second most important awards of their kind in the world after the Nobel Prizes:
• basic sciences (physics, chemistry, mathematics);
• biomedicine;
• ecology and conservation biology;
• information and communication technology;
• economics, finances and business management;
• arts (music, painting, sculpture, architecture);
• climate change;
• development cooperation.
12.1
Funds earmarked for the
Niños adelante (Forward,
children) Programme
in Latin America
(million euros)
in general and on certain under-protected
groups in particular. The Group also channels
through a major community involvement specific
not-for-profit actions intended to directly
contribute to public welfare and to satisfying basic
needs. The leading focus of these actions
is on education.
In the face of the global downturn, BBVA
continued to build on this commitment in 2008,
with an increase in resources allocated to
community involvement from €69m to €85.3m.
Improvements are gradually being introduced into
47,104
Children receiving
Niños adelante
Programme grants
in Latin America
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